Graphic designers, like many people in the arts, are constantly questioned about how they can make a living in their field. With cutthroat competition, it can seem nearly impossible to live your dreams and make enough money. Today, I’m here to calm your fears and let you know that it is possible to make money as a graphic designer, as long as you follow some advice.
Tip 1: Create a Brand
Creating an identity for yourself in your field is necessary, whether you’re a graphic designer or not. However, it’s doubly as important when you’re a freelance artist because there is such fierce competition. Projecting yourself as an expert in one niche of graphic design is an excellent way to show that you’re the best at what you do. It may be tempting to take every job possible, but if you can afford to market yourself in one area and only accept relevant jobs, it will give the impression that you are concentrated on doing the best work in your area.
Tip 2: Sell Designs as Passive Income
If you create fonts, texture packs, or even website templates, you can make money licensing them out for years down the line. Build a store on your professional website where you can list every product you’ve created. Companies are constantly looking for fresh designs, so creating new graphic elements in your free time will pay off in the long run.
Tip 3: Education
Although it is important to earn your degree, it is also a good idea to create learning materials for the next generation of graphic designers. You can earn some hefty cash from writing textbooks about graphic design or teaching design classes locally or via the internet. Teachers may not make the best salary, but if you market yourself as enough of an expert (and have the experience to back it up), you can charge a decent amount of money. The plus is, if you’re teaching privately, you can factor in how much time it will take you to teach, including prep, and charge a reasonable amount.
Tip 4: Continue Developing Your Skills
As an artist, it is important to continue to learn and hone your skills. There is always more you can learn. However, some of the most important skills to learn are not inherently artistic. Learning how to run a business, best marketing practices, and even a second language can give you a huge career boost. The more skills you bring to the table, the wider your audience becomes. A quick way to find other areas for learning is through Coursera, where you can earn certifications for completing college-level courses. These are documents you can show to prospective employers, which may help you land a job at a design company.
Graphic design can be a challenging career, but the journey is worth the effort. Take the time to pursue these avenues, and you will see the work pay off in full. It may seem difficult to accomplish, but living your dream is possible.