Graphic Design Trends 2018

Graphic design is one field that changes regularly, because people get tired of looking at the same things year after year. Artists are tasked with determining large trends that will dominate advertising and marketing (amongst other areas) in the coming year. This year, plenty of trends are making a comeback, while a few are just finding their footing. Let’s find out what styles will rule our screens this year.

Ultra Violet

If you’re an artist, you’ve probably heard about Pantone’s Color of the Year: Ultra Violet. This purple has deep blue undertones and, surprisingly, can actually be found in nature. You can expect to see Ultra Violet everywhere — from phone cases to fashion to ads. I am very excited to see the switch from pink to purple, and hopefully, you are too.

Negative Space

Many artists have completed a project and found that their drawings look flat. Negative space is a great way to help images pop without going too out-of-the-box. You can expect to receive positive feedback on any well-designed project with negative space utilization.

Moody Tones

The 80s and 90s are back in full-swing, as you’ll see in many artists’ palettes. Moody tones reflecting intense emotion are going to make a comeback this year, and it will be a nice change from the pastels of previous years. This trend will extend beyond graphic design; you might even see it crop up in hair salons around the country.

Cinemagraphs

Everyone knows what a GIF is, and cinemagraphs are a GIF’s refined older cousin. Chances are, you’ve seen a cinemagraph around the web already. They look like static images, but there is always one element that is moving. A classic example is a candle. The background and the candle itself are static, but the flame flickers. Cinemagraphs are going to show up more frequently and will be used to highlight key aspects of an image or a brand.

Serifs

Although these last few years with sans serifs have been fun, it is time to bring back some classic serif fonts! Modern serifs, reminiscent of mid-century advertisements, will appear on many mainstream websites and ads. However, each brand will carefully decide on which font reflects them best, and we will see a wide utilization of obscure or custom fonts as the year progresses.

Nearly every field has overall trends in any given year, but the trends in graphic design have the power to shape our perspective of the world. This weekend, we may have the chance to see some of these trends in action during the height of advertising: the Super Bowl. Let’s see how many of these trends we can tick off in one week.

Etsy Ideas for the Graphic Designer

Graphic design is an excellent field for the creative entrepreneur. Owning your own business and being able to pursue your passion is a dream of many, so why not find a way to combine the two? Luckily, Etsy is a marketplace that allows entrepreneurial graphic designers to sell their artwork with ease. However, knowing where to start with your Etsy shop can hold you back, so I’ve gathered ideas for you to use when opening your new Etsy store.

Logos

Every business needs a logo, including your Etsy shop. Make your logo perfect, because it’ll be the first place people look to see your design skills. Once you have your logo completed, try making a few mock logos and offering a custom logo in your store. These mock logos can give people an understanding of your style and expertise. There is also a wide range of flexibility, and you can find simple logos that are more cost-effective, as well as sophisticated logos that are more expensive. Decide where you fit in and price your product accordingly. Also, make sure you create a few logos for your customer to choose from, and remind them to be specific about what they want you to include.

Fonts

Creating custom fonts can be a process, but the benefit of a font is it is a one-and-done project. Once you create your font, list it for sale on your Etsy shop, and people can buy it continuously for as long as you leave it there. One piece of advice I’ll give is to make your font as perfect as it can be. There are hundreds of fonts out there, so find a way to make yours stand out. And if you create a few fonts, consider selling them in a font pack for a discounted price!

Art Prints

Gone are the days of paintings hanging in everyone’s house. Younger generations of consumers are buying art prints more often, and this is perfect for a graphic designer! The best part of art prints is you can offer them merely as a download, which your customers can print. However, to set yourself apart, consider finding a print lab that can produce high-quality prints to send to your customers. You will need to price either way accordingly, but the convenience of having a print shipped directly to them can outweigh the price difference.

Business Products

Businesses always need promotional material and packaging professionally designed. You can make a ton of money by offering these services. From brochures to labels to business cards, there are endless options for business products you can provide. Make sure to research pricing, both on Etsy and elsewhere, and try to stay competitive. However, don’t sell yourself short; if you can provide high-quality work, charge for high-quality work. Businesses will appreciate the ability to give input, so also consider the time commitment and the number of mock-ups you will need to provide before your customer approves the design.

Printables and Templates

With the rise of bullet journaling comes the rise of printables. These templates are meant to be printed and utilized for planning purposes. Search through the bullet journal community to find ideas for products you can offer. Also, if your designs are unique enough, consider printing a small batch of custom journals (on quality paper) and selling those in your shop.
On the other hand, you can also create professional templates, such as resumé templates. Neither of these products will make you a significant chunk of money, but they can be an excellent way to add some supplementary income.

There are so many ways you can create an Etsy design business, and this list is just a small portion. For those starting out in this field, I suggest giving Etsy a try. Although it may not provide enough to be a day job, it can be a great way to add professional work to your portfolio and help you earn a little extra cash.

Graphic designers beware: computer vision syndrome is worse than you think

Our eyes are a precious commodity that shouldn’t be taken advantage of, but for graphic designers, it can be difficult to avoid what’s known as computer vision syndrome.

Computer vision syndrome can cause blurred vision, water or dry eyes, headaches, and pain in shoulders, back, and neck. To avoid the symptoms, make sure to make a conscious effort to blink often, move your monitor at least 16” away from your face, take breaks as often as possible, and use larger typefaces while reading online. As a graphic designer, it’s pretty impossible to stay away from screens altogether, but it’s best to make sure you have some time each day that does not involve a screen.

Reasons to Charge Graphic Design Work by the Hour vs. by the Project

As a graphic designer, you need to decide whether you’d like to charge by the hour or by the project, and deciding between the two can be confusing.

Hour

Experienced designers will more than likely charge by the hour because they have a pretty good understanding of how long a project will take them and what the work will entail. After consulting with a client and getting a firm grasp on what they’ll need to do, these designers can give clients a pretty close estimate on how much time it will take to complete the work.

Project

If you haven’t taken on too many large projects in your career, it’s best to charge by the project. The reason being, if you estimate how much time the work will take and you’re way off, your client may be angry that the quote was much lower than the actual bill amount.

What the Primary Colors Mean in Advertising

Everywhere we look nowadays there are advertisements. Even if you didn’t leave your house, there are ads online, on television, and logos all over your home from the cereal you eat to the soap in your bathroom. The following primary colors are effective in projecting a company’s values, and this is what they are meant to mean from the marketers that use them.

Red

The first color of Roy G. Biv is meant to be exciting and even create a sense of urgency in the onlooker. The most iconic logos that use red are Coca-Cola, Netflix, and CNN. It will also most likely make an appearance at your favorite store, in the form of a clearance sign.

Yellow

If the clearance sign isn’t red, it’s going to be yellow. That’s because yellow is meant to attract attention and energize customers.

Blue

Unlike red and yellow, blue is much more relaxing and signals productivity, dependability, and strength.

What Are the Normal Expenses Associated with Having Your Own Graphic Design Business?

Owning your own business can be not only a stressful venture, but it’s also an expensive one. It may seem that if you already own a computer and have experience in graphic design, there won’t be many expenses in the future, but the following expenses are ones that freelance graphic designers have to plan on having.

Travel

Although you may own a brick and mortar business, some clients will still expect you to come to them for a consultation. Meeting at your local Starbucks isn’t a huge expense, but once you start traveling outside of your area, it can take a chunk out of your income.

Advertising

You may be the best graphic designer in your area, but unless you’re able to market yourself and your business successfully, you’re going to need to rely on some advertising. Also included in this is the cost to have your website live.

Health Insurance

Unless you are still planning to work full-time at another job, you’re going to need to cover your health insurance.

3 Online Resources for Graphic Design Students

Being a student can be difficult. Being a student in the art field can be even harder. When it comes to pulling together projects and looking for inspiration, it’s best to have a repertoire of resources up your sleeve.

Fonts in Use

Are you a self-proclaimed Typophile? Or, are you just looking for the perfect font to use on your project? Organized by format, typeface, and industry, Fonts in Use is a user-friendly archive of typography.

Niice

Do you ever see something that inspires you, but forget to write it down? Niice is an online platform that allows you to gather images that inspire you all in one place. The site has an extensive library of images for you to peruse at your leisure and collect them on your boards. You can even download the boards you create so you have them available offline.

Digital Arts: Tutorials

Although you’re already in school for graphic design, there’s always room for improvement and always more skills to acquire. Digital Arts Tutorials provides free in-depth information on mastering techniques and design software.

FAQs About Freelance Graphic Designing

Freelance graphic design doesn’t have a manual, but many new graphic designers have similar questions about this kind of work. Here are some of the most frequently asked questions about graphic design freelance.

How do I earn enough as a freelance graphic designer?

Earning “enough” is completely subjective and based off of your needs and wants. However, one way you can break this down is by creating a budget for yourself. Once you know how much you need to make, you can get an idea of how many hours you should be working and at what price. Accepting jobs below the price you want is often part of freelancing, which means you may work longer hours than you hope. However, applying for as many relevant jobs as you can will give you the best chance for earning enough money to survive.

What resources are out there to find jobs?

There are tons of websites you can use to find graphic design freelance jobs. Here’s a short list of some of the more popular ones:

Upwork

Freelancer

People Per Hour

Behance

FlexJobs

Should I get a second job?

Most likely, yes. At least at first, graphic design will likely not make you enough money alone to support you. You may have to work one or two other jobs at first just to provide for yourself, and graphic design on the side. If you’re hoping to be a full-time freelance designer, I suggest saving as much money as you can now, so that making the transition is less of a risk. It is also important to note that you should be marketing yourself and actively taking freelance jobs before you make the switch, as it can be a long process to get your name out there.

Is freelancing worth it, or should I try to join a graphic design company?

This is entirely up to you and your personal situation. However, there are positives and negatives to both freelancing and working a steady 9-5. Freelancing is a good idea for people who have an unusual schedule or don’t adhere to a set schedule well. It is also good for those who want to have the authority to pick and choose which projects they work on. If you’re looking to brand yourself in a niche, freelancing is the way to do so.

On the other hand, working for a company has many benefits, such as stable income and insurance benefits. You’ll likely also get paid time off, which is never the case as a freelancer. At the same time, working for a company means you’ll have to do what the company thinks is best, which may not always be what you think is best. You’ll also have a set schedule and may work in an office environment that is not as comfortable as working at home. However, you’ll have the support of others in the company, which can be a huge foundation for a new graphic artist.

For more information on graphic design, please visit JuliaSotnykova.org

4 Tips on Making a Living as a Graphic Designer

Graphic designers, like many people in the arts, are constantly questioned about how they can make a living in their field. With cutthroat competition, it can seem nearly impossible to live your dreams and make enough money. Today, I’m here to calm your fears and let you know that it is possible to make money as a graphic designer, as long as you follow some advice.

Tip 1: Create a Brand

Creating an identity for yourself in your field is necessary, whether you’re a graphic designer or not. However, it’s doubly as important when you’re a freelance artist because there is such fierce competition. Projecting yourself as an expert in one niche of graphic design is an excellent way to show that you’re the best at what you do. It may be tempting to take every job possible, but if you can afford to market yourself in one area and only accept relevant jobs, it will give the impression that you are concentrated on doing the best work in your area.

Tip 2: Sell Designs as Passive Income

If you create fonts, texture packs, or even website templates, you can make money licensing them out for years down the line. Build a store on your professional website where you can list every product you’ve created. Companies are constantly looking for fresh designs, so creating new graphic elements in your free time will pay off in the long run.

Tip 3: Education

Although it is important to earn your degree, it is also a good idea to create learning materials for the next generation of graphic designers. You can earn some hefty cash from writing textbooks about graphic design or teaching design classes locally or via the internet. Teachers may not make the best salary, but if you market yourself as enough of an expert (and have the experience to back it up), you can charge a decent amount of money. The plus is, if you’re teaching privately, you can factor in how much time it will take you to teach, including prep, and charge a reasonable amount.

Tip 4: Continue Developing Your Skills

As an artist, it is important to continue to learn and hone your skills. There is always more you can learn. However, some of the most important skills to learn are not inherently artistic. Learning how to run a business, best marketing practices, and even a second language can give you a huge career boost. The more skills you bring to the table, the wider your audience becomes. A quick way to find other areas for learning is through Coursera, where you can earn certifications for completing college-level courses. These are documents you can show to prospective employers, which may help you land a job at a design company.

Graphic design can be a challenging career, but the journey is worth the effort. Take the time to pursue these avenues, and you will see the work pay off in full. It may seem difficult to accomplish, but living your dream is possible.

The Most Dangerous Writing App.com: Dare to Put Your Writing to The Test?

Have you ever thought to yourself, “I wish I were better at creating art.”

Well, you’re not alone.

Many people wish they could create art that’s awe-inspiring, captivating, and jaw-dropping.  But, not everyone can conjure up such work.

Why?

Why does it have to be so hard?

A huge part of why people aren’t “good” at making art is because people get over-the-top overwhelmed about looking at a blank page or canvas.  Think about it.

You see a white page in front of you, and it is completely and utterly blank.  It almost taunts you. “You don’t know what to put on me; admit it.”

The paper/canvas might be right.  Usually, it is.  But, just because it is correct doesn’t mean that you can’t overcome it.

If everyone gave up when the blank space before them told them they are terrible at creating art and that there is no way they’ll create anything of real worth, then no one would have or will have seen, “Starry Night,” by van Gogh.  We would never see Pablo Picasso’s abstract, mind-bending work.  Imagine all the world’s best art work.  It would not exist.

Do you know why?

People aren’t scared of blank canvases.  They are afraid of what they fill the emptiness within their minds. People fill the spaces with their insecurities, fears, and self-doubt.

So, what are you to do when you see that blank page?

Take a step back, and instead, turn your gaze to someone you love.  Talk to him or her about what makes you vulnerable.  Eventually, you’ll be able to see your creative self through the fog that is your self-doubt.  You can launch into your creative musings and partial ideas.

At this point, it’s time to get it all out.

Go to TheMostDangerousWritingApp.com.  Once you start writing in the app, you have to continue writing or, within a few seconds, it will delete everything you just wrote.  Once you hit five minutes of writing, however, it will not delete what you wrote.

When you force yourself to write, you are forcing yourself to create with what comes right off the top of your head.  Trust your gut and impulses in these moments.  Trust that you are creative, and the magic will flow through you naturally.