Graphic design is one field that changes regularly, because people get tired of looking at the same things year after year. Artists are tasked with determining large trends that will dominate advertising and marketing (amongst other areas) in the coming year. This year, plenty of trends are making a comeback, while a few are just finding their footing. Let’s find out what styles will rule our screens this year.
If you’re an artist, you’ve probably heard about Pantone’s Color of the Year: Ultra Violet. This purple has deep blue undertones and, surprisingly, can actually be found in nature. You can expect to see Ultra Violet everywhere — from phone cases to fashion to ads. I am very excited to see the switch from pink to purple, and hopefully, you are too.
Many artists have completed a project and found that their drawings look flat. Negative space is a great way to help images pop without going too out-of-the-box. You can expect to receive positive feedback on any well-designed project with negative space utilization.
The 80s and 90s are back in full-swing, as you’ll see in many artists’ palettes. Moody tones reflecting intense emotion are going to make a comeback this year, and it will be a nice change from the pastels of previous years. This trend will extend beyond graphic design; you might even see it crop up in hair salons around the country.
Everyone knows what a GIF is, and cinemagraphs are a GIF’s refined older cousin. Chances are, you’ve seen a cinemagraph around the web already. They look like static images, but there is always one element that is moving. A classic example is a candle. The background and the candle itself are static, but the flame flickers. Cinemagraphs are going to show up more frequently and will be used to highlight key aspects of an image or a brand.
Although these last few years with sans serifs have been fun, it is time to bring back some classic serif fonts! Modern serifs, reminiscent of mid-century advertisements, will appear on many mainstream websites and ads. However, each brand will carefully decide on which font reflects them best, and we will see a wide utilization of obscure or custom fonts as the year progresses.
Nearly every field has overall trends in any given year, but the trends in graphic design have the power to shape our perspective of the world. This weekend, we may have the chance to see some of these trends in action during the height of advertising: the Super Bowl. Let’s see how many of these trends we can tick off in one week.