Reading Time: 0 minutes, 48 secs

What the Primary Colors Mean in Advertising

Everywhere we look nowadays there are advertisements. Even if you didn’t leave your house, there are ads online, on television, and logos all over your home from the cereal you eat to the soap in your bathroom. The following primary colors are effective in projecting a company’s values, and this is what they are meant to mean from the marketers that use them.

Red

The first color of Roy G. Biv is meant to be exciting and even create a sense of urgency in the onlooker. The most iconic logos that use red are Coca-Cola, Netflix, and CNN. It will also most likely make an appearance at your favorite store, in the form of a clearance sign.

Yellow

If the clearance sign isn’t red, it’s going to be yellow. That’s because yellow is meant to attract attention and energize customers.

Blue

Unlike red and yellow, blue is much more relaxing and signals productivity, dependability, and strength.